Posts by jbafaro

To St. Louis startup, a picture’s worth more than a thousand words

Posted by on Jan 19, 2016 in Featured Stories, Innovation Tuesday | 0 comments

By Renee Moore, staff writer. Snap a picture of the scoreboard after a Blues game and tweet it out. Take a picture of your daughter stuffing her bear at Build-A-Bear and post it to Instagram. Those pictures, which fall under the heading of User Generated Content, may appeal to a broader audience far beyond your followers and friends. According to Christina Hawatmeh, founder and CEO of Scopio, eighty-six percent of businesses use content marketing. Until Scopio, there hasn’t been an easy way to connect businesses that are interested in purchasing social media-generated content directly with...

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A St. Louis startup with growing potential

Posted by on Jan 11, 2016 in Featured Stories, Innovation Tuesday | 0 comments

By Renee Moore, staff writer. Farmers markets are popping up in every community. Walmart sells organic produce because consumers are demanding a purer form of food. One health conscious mother of four recently commented that, “if I could grow it all myself, I would.” There’s no question that “garden grown” is better, but gardening is time consuming, and weather and space dependent. Hummingbird Technologies co-founders Danny Verghese, Tejesh Patel and Marin Assaliyski are changing the way gardens are grown with their innovative product called the Nectar —...

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St. Louis startup knows what’s in an influential name

Posted by on Jan 3, 2016 in Featured Stories, Innovation Tuesday | 0 comments

By Renee Moore, staff writer. There’s a reason that Nike’s best-selling shoe has the name Jordan on it, and the Lean, Mean, Fat-Reducing Grilling Machine was renamed the George Foreman Grill. Celebrity names garner incredible purchasing power. The problem for most businesses is that these influential “brandividuals” are extremely cost prohibitive. But consider this. In our digital world of social media and online entertainment, there is an entire new class of celebrities and they’re a force multiplier for every brand they interact with. They’re called influencers and Nick...

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St. Louis startup builds a better breast pump

Posted by on Dec 19, 2015 in Featured Stories, Innovation Tuesday | 0 comments

By Renee Moore, Staff Writer. In March 2014, The New York Times published an article focused on the fact that breast pumps hadn’t advanced much since the 1980’s. Samantha Rudolph recalls reading the article to her husband, Jared Miller, and how the article became the genesis of Babyation. “The quote from the article that changed everything for us was that if men used breast pumps they would be ‘as quiet as a Prius and as elegant as an iPhone’.” Hearing that quote, Miller, who has an electrical engineering background, confidently stated to his wife, “I can build that.” Today, Babyation...

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Smart pillow promises a sound night’s sleep.

Posted by on Dec 13, 2015 in Featured Stories, Innovation Tuesday | 0 comments

By Renee Moore, Staff Writer. Professionals with demanding jobs schedule around it. College students get very little of it. Busy moms with active families don’t have time for it. What’s the one thing every high performing person needs? Sleep. “If you understand that sleep is a scarce resource, says innovator and entrepreneur Zimin Hang, “then you understand the need for a product that optimizes the amount of time spent sleeping.” Hang is the c0-founder and CEO of Ultradia, a lifestyle technology company focused on developing Chrona, a sound-based smart pillow that tracks and optimizes sleep....

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